We have entered in 2017, India is going Digital every transaction is happening online. It is the best time for small scale Industries to start their Digital Marketing campaign to boost their brand online. If they still don’t perform. I am afraid they may lag behind their competition.
Here, I will discuss some of the Major Digital Marketing activity from which Small scale Industry can jump start.
The website is a basic requirement for any small scale company to have to promote their business online. Website is your address online. where people can come and see details about you, if they like your product and services they can make an contact with you through the website.
Web Should Be Resposive
Their is a diffrence between ” You have a any website or You have a Good Website ” . 1st should not be the case , you should not develop any website for your company , you should always develop a good website with an expert. Now the question arises which is good website – Good website have many qualites but the most important factor which decides whether website is good or not is the resposiveness of the website to the diffrent devices. As we know most of the people are using mobile phones for their surffing and serching purpose and if your website is not resposive you are not only loosing your brand but also loosing a precious business lead.
Get found in the serach engines
Even if you are having a good website but people are unaware of the website , they dont come to your website then how you gonna generate business out of it. ? So get found by the search engine . Most of the people search their requirement online with the help of search engine such as Google and Bing , you just need to impliment good SEO techniqe to your wbsite your by yourself or by the help of some SEO expert. That will help you to get at the top of search results.
Social Media ( Facebook Marketing )
This century is dominated by social media specially Facebook which is a most used social media media site becomes very promianat to reach your customer. Many Small scale industry and comapines are getting attracted towards Social media , If you havent started yet then start now .
Google advertising is another very important and easy tool to promote your business online. Key word Ads or Banner is done through Google adwords . You can bid on google adwords for your business related keywords to get found in search engine result or you can post a banner in the leading sites or both.
Get Digital Marketing trained
The best thing you would do in 2017 is to get trained in Digital marketing course and get some basic input about it . Learning about digital marketing and implementing what you learn is the best way to become a digital marketing expert. At least you would understand how the digital world fuction and how your company can exel with the help of Digital Marketing Course . There are lots of useful materials including blogs, white papers, YouTube videos and online webinars that can help you understand better on how to use digital marketing for your business growth. For more details your can contact : 8982549593 .
These are some of the basic Online Marketing and promotion activity which i belive every company must start now on.